This is a difficult time for the travel industry (business). In the U.S., hotels this past summer had occupancy rates (percentage of hotel rooms rented) below 60%, which are the lowest levels since after September 11, 2001. This is not surprising considering the “perfect storm” (unique combination of conditions that causes something to happen) of three conditions: a bad economy, an increase in the number of hotels opening in the past two years, and a dramatic cut (very large reduction) in the amount of money companies are willing to spend on travel.
Some hotels are not taking this lying down (without action; without fighting back). Hotels have always offered special promotions (offers) during the slow seasons, but now hotels are getting even more creative.
Have you always wanted a tattoo (drawing or words put on your body with permanent ink)? If you stay at one hotel near the beach in Los Angeles, you will get a $100 voucher (credit; coupon) toward getting one. You will even get a bottle of tequila (type of liquor) to numb (help you not feel as much of) the pain.
If you stay at one of the most expensive hotels in Beverly Hills, California, you’ll get the use of a Mercedes, Porsche, or BMW to drive while you’re there. If you prefer another type of vehicle, a hotel in San Diego, California, with a rock-and-roll theme (idea around which everything is based) will give you the use of a Harley Davidson motorcycle, a very well-known and respected brand of motorcycles in the U.S.
These are just a few of the special promotions hotels are offering. More typical are hotels offering a free night stay if you pay for two, three, or four nights. However, these deals (special offers) are getting attention and anything that makes travelers take a second look may be good for business.