I wanted to clarify (make clear) my comments last week about the value of things that are FREE! I think some people interpreted my post as saying that we should not buy a product because there is something free that comes with it, or that things that are free are not worth very much. I am not saying either of those things.
As many of you pointed out in your comments, some of the best things in life are free – even the audio files for ESL Podcast are free! I am not suggesting that there is a relationship between price and value (how much something is really worth to us). What I am saying is that when we see something that is FREE!, it has a different effect on us than something with a price on it. We react differently, and sometimes we react in a way that isn’t rational or does not make good economic sense.
Sometimes getting something for FREE! is a good idea, a good deal. But we have to be careful not to get something or buy something just because it is free. You have to compare the options and decide which is really best. That’s why I gave the example of the candy, where FREE! wasn’t actually the best deal.