Companies are always looking for new ways to advertise their products and services. I recently read about a new one.

When you go to a nightclub in the U.S., you pay the cover charge (money or fee for entering) and you get a stamp on your hand. The stamp is a temporary mark that is put on your skin (usually the back of your hand) using a rubber block that has been put briefly in ink. This stamp allows you to go in and out of the nightclub all evening without paying again.

Now, companies are using these stamps to advertise. Instead of their normal stamp, companies pay the nightclub money for each person they stamp with the company’s message. For example, a taxi company puts the name of their company, their phone number, and the message “don’t drink and drive” on their stamp. The customer who drinks too much can find the taxi company’s phone number right on their hand. Other companies are even using the stamps to give discounts and to advertise other promotions (special offers).

Interesting idea. I wonder what other body parts companies will be advertising on next. Have you heard of any interesting or new ways companies are promoting their products or services?

~ Lucy

This entry was posted on Tuesday, December 11th, 2007 at 12:00 am and is filed under Business, Life in the United States. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.